While in San Jose for the Search Engine Strategies conference, WebmasterWorld CEO Brett Tabke sat down with Lee Odden, CEO at search engine optimization and digital marketing service firm TopRank Online Marketing. Odden shares his insight on effectively utilizing social media Web sites, particularly micro-blogging Web site Twitter, to further business objectives. Tabke points out that Odden currently ranks highest amongst those within the Internet marketing space on social media influence ranking Web site, Klout. Odden goes on to comment on the changing public relations field as it pertains to the increasing ease of sharing information via the Internet.
