Enquisite founder Richard Zwicky took the time to sit down with WebmasterWorld chief executive Brett Tabke during the recent Search Engine Strategies (SES) conference in San Jose, California. Zwicky discussed what he feels makes his software as-a-service application suite essential to businesses, pointing out the importance of predictive modeling and the ability to look at past campaign performance. Zwicky also addressed how Enquisite provides a solution to large companies which he says until now have largely been unable to manage investments tied to search engine optimization (SEO) due to a lack of successful measurement capabilities.
