According to Chris Shipley, "CallSpark is doing for phone calls what Google did for Web sites, by enabling people to quickly fin accurate information in the context of a phone call". CallSpark's plan is to enrich the calling experience. Not only do they provide you with any phone number you may be looking for through their cloud that crawls, the white-pages, yellowpages, salesforce.com, and even multiple...Read More: http://www.techzulu.com/enriching-the-voice-calling-experience-through-the-social-web-with-callspark.html