What does the mobile marketing landscape look like? When it comes to mobile devices, who is using what? Receive unrivaled insights into the landscape of mobile marketing that can help you understand what mobile can and cannot do. Through a macro-level industry overview, this module will cover the major protocols delivering mobile programs today, including SMS, MMS, Mobile Applications, Mobile Web and Interactive Voice Response. Utilizing in-depth analysis through a partnership with ComScore, we will explore mobile device usage behavior and key data, including handset capabilities and channel usage by key demographics. Featured Presenters Tania Tawil, Account Supervisor :: Vibes Media Lou Kustwan, Senior Sales Director :: Comscore
