Kelly has applied the ROOT REHAB 8V Light Cool Blonde to her entire root area and has processed for 40 minutes. She now explains how to protect and maintain your color with the Color Definition Daily Caviar Shampoo and Conditioner and how to do a Weekly Intense corrective treatment for stressed out color treated hair with the Rich & Delicious Intense Masque. Kelly explains that the Kelly Van Gogh Color Definition system is the ONLY shampoo and conditioner on the market that protects color against all of its five worst enemies which are: Caustic Water, Porosity (frizzy dry hair), thermal heat, environmental pollutants, UV Rays. If you color your hair, you should never be using anything else or your color will eventually fade and look dull.