At the recent PubCon conference WebmasterWorld video content producer Vanessa Zamora spoke with Lawrence Coburn, chief executive of popular consumer review Web site RateItAll, Inc. Coburn spoke about his company's forthcoming launch of its first Apple iPhone application early next year -- a nightlife application having nothing to do with the ratings typically associated with RateItAll -- called DoubleDutch.me that makes a game of social life. Coburn also shared what he sees as the two current principal trends for businesses needing organic search engine traffic, including what he described as an ominous experimental move by leading search engine firm Google toward building destination pages for local businesses using aggregated content, potentially hurting sites such as Yelp and RateItAll.
