WebmasterWorld video content producer Vanessa Zamora spoke with Tandem Interactive founder and president Joe Laratro about the most exciting new ideas he was able to observe in his role as moderator at PubCon, which trends he found to be the most important, and about two projects he has been working on. In their video interview, Laratro told Zamora about a trend toward a resurgence in natural search optimization he found in full force at PubCon Las Vegas. Laratro also noticed more discussion at the most recent PubCon focusing on a trend toward more companies bringing search engine optimization (SEO) in-house.
