This video is just me sharing some thoughts about Kern's recent State of the Internet Address.
That's a really good video, by the way and if you haven't seen it yet, I recommend you go watch it right now.
Anyway, some stuff he said made me think that e-mail marketing or list-marketing may be on the way out. Nowadays, there are already mail opt-ins wherever you look. And the more people use opt-ins, the more potential customers will get "spammed" with newsletters. Consequently, your list will lose value.