Ted Ulle, senior search analyst at New York-based social media agency Converseon, recently sat down with WebmasterWorld video content producer Vanessa Zamora to share some of his latest observations about search engine optimization (SEO) and social media. During their interview, conducted at November's popular PubCon search and social media conference in Las Vegas, Ulle shared his thoughts on how the crowds of PubCon attendees have been getting better each year in large part because of an increased desire to soak up new search and social media information. Ulle also told Zamora why he feels that the strength of session panels at the PubCon event has also grown through the years, providing an overwhelming amount of top content to attendees. Ulle spoke to Zamora about the importance of tracking SEO performance by using good reporting and analytics tools, and why discipline, measurement of return on investment (ROI) and planning are each necessary components when businesses begin using social media for ...
