During the recently concluded PubCon Las Vegas 2009 search and social media conference Krista Neher, chief executive of Cincinnati-based digital and interactive marketing consultancy Boot Camp Digital sat down and spoke with WebmasterWorld video content producer Vanessa Zamora about the diversity of Twitter and other social media services. Neher shared at least four different successful approaches to using Twitter that were examined in the "Twitter Landscape - Hot Topics and Trends" PubCon session. Neher told Zamora about Warren Whitlock's approach to Twitter that involves being a good listener and interacting personally with followers, Dan Zarrella's less conversational and more scientific use of the social media service, and Chris Winfield's approach relying heavily on asking questions via Twitter. Also covered in the PubCon interview were Neher's ideas for finding which of these and other types of Twitter usage can be the best match for what a particular business is trying to achieve. Neher told ...
