At PubCon Las Vegas 2009 search and social media conference in November, WebmasterWorld video content producer Vanessa Zamora interviewed Brian Combs, founder and principal of Austin, Texas-based local search engine and social media optimization firm ionadas local. Combs offered his insights on trends and techniques relating to local search and social media optimization. Combs shared with Zamora some of his thoughts on the importance of businesses creating and claiming their local search presence on Google Maps and then optimizing those listings for local search success. Combs also spoke about how businesses can go about building local search trust with Google Maps using a process similar to traditional link building that he calls citation building. The interview also featured Combs talking about some of the ideas he spoke about during his PubCon session on blended and universal search, including Google Maps optimization. During their interview Combs told Zamora about advantages local firms can have over ...
