As search and social media conference PubCon was in full swing at the Las Vegas Convention Center recently, WebmasterWorld video content producer Vanessa Zamora sat down and spoke with Chuck Hamrick, affiliate manager at AffiliateCrew, a Salt Lake City-based Internet marketing company. Hamrick, who has been involved in online marketing since 1999, shared his thoughts about affiliate management as an incremental sales channel, some of the misconceptions that often surround affiliate programs, and about the value affiliate programs can represent for new businesses. During their video interview Hamrick also told Zamora about AffiliateCrew's involvement in the upcoming launch of a Lance Armstrong fitness equipment Web site at LiveStrongFitness.com.