At the recently concluded PubCon search and social media conference held in Las Vegas, WebmasterWorld video content producer Vanessa Zamora interviewed Lisa Buyer, president and chief executive of Deerfield Beach, Florida-based interactive public relations and branding agency The Buyer Group. Buyer spoke at PubCon on a well attended session about Twitter called "Experts on PR & Twitter" that also featured Ecordia chief executive Sean Jackson, TopRank Online Marketing account manager Adam Singer and TechPad Agency president Ben Fisher. During their interview Buyer shared with Zamora some of her advice to CEOs, employees and members of the media who want to use Twitter successfully. Buyer told Zamora how CEOs can benefit from standing back at first and reading what their customers, competitors, target audience and other CEOs are writing before starting to send messages through Twitter themselves.
