24/Savvy (www.24savvy.com), launching January 11, 2010, is a new online community devoted to sharing creative concepts for living a savvy life. Featuring editorial content, a celebrity webisode series and gift giveaways, 24/Savvy offers members a rich environment to celebrate and share the savvy good life. 24/Savvy, It's About Your Lifestyle. Not Your Bank Balance.
"We believe 'savvy' is about a new mindset- it's not about trading down, but trading off," says company founder Valerie Donati. "Savvy doesn't necessarily equal thrift, it just means playing it smart."
The 24/Savvy Web Site
24/Savvy features articles, items and polls on savvy living in fashion, beauty, home design, parenting, travel, food and wine. The site is divided into five sections -Live It, Get It, Be It, Watch It and Give It - each of which profiles a unique "savvy" aspect. 30 Regional Lifestyle Contributors will weigh in daily on what is savvy from their city, from Paris to Los Angeles, Chicago to Atlanta.
