Toyota FT-CH Hybrid Concept. For several years weâve believed that the Prius name has become so well-regarded that it would make a great brand name for Toyotaâs hybrid vehicles, and Toyota apparently agrees because in its debut of the FT-CH compact hybrid sedan at the North American International Auto Show, it also debuted its plan for developing a Prius family marketing strategy in the United States. To follow this editor on Twitter, please visit http://www.twitter.com/kbb_jackrnerad.For more new car reviews, interviews and automotive news visit http://www.kbb.com today.
