It's very easy according to Jason Cobine from Beyond Networking.
Jason says the secrets of networking events is to help people. Whatever kind of business networking event you are at, they are all the same, whether they are events for professionals or SME's.
People don't want to be sold to, they want to be helped.
This is just a quick clip, so if you want to see the full chat and get business advice, tips, inspiration and reasons for being in business from real world business people who talk in plain English, try GIBz.TV