Ken Auletta, the author of "Googled: The End of the World as We Know It," explains why Google Inc. (NASDAQ:GOOG) reportedly tried to buy Twitter Inc. last spring and invest in Facebook Inc. before Microsoft Corp. (NASDAQ:MSFT) backed it. In The Deal's video interview, the New Yorker writer also gives his assessment of the real-time search partnerships Google struck with Twitter and Facebook late last year. We caught up with Auletta earlier this week at the Software and Information Industry Association Summit. Watch the video below or download it at iTunes. -- Mary Kathleen Flynn
