In our last post we promised a follow up for making your contribution social media ready. We have a few basic principles that if followed can help your content avoid being ignored and capture the attention of your second and third circles.
The first of these principles is to lead with passion. Find something you are passionate about and pursue it. We see so many people using social media just for the sake of using the technology or for shameless self promotion. If you aren't passionate about your work it will show in the quality. . If you want your contribution to capture attention, put your heart and time into it, there are no shortcuts. Â
The next principle is possibly the most important. Find a niche, become the expert, and dominate that niche. Stop trying to contribute content, products, or services that attempt to meet everyones needs while sacrificing what makes you unique. We see so many round pegs trying to fit in triangle, star, and square, holes instead of embracing the fact ...
