A very successful entrepreneur friend of mine asked me to create a testimonial video for his new website. My friend earns over $700,000 per year. He is a very accomplished and savvy marketer. I would like to enthusiastically encourage you to consider using testimonial videos to increase the effectiveness of your sales and marketing campaigns. You donât have to be a professional film maker to create videos with impact. First of all, you should ask your customers to create short testimonial videos regarding their satisfaction with your products and services. Second, you can purchase an inexpensive âFLIPâ style video camera and shoot impromptu videos of your happy customers. You will be amazed at how effective these videos will be in convincing your prospects to become customers.
