Mark Hoverson tells us in Video Marketing Secret # 3 to,"create open looks (aka - unanswered questions or
creating expectations that will be answered throughout your video). "Plant" curiosity early in your videos so people will want to hang around. For instance, you could say, "At 2 minutes into this video I'm going to show you a surprise secrets that caused me to earn
$5729.45 in only 7 days!"
