How is Valerie and Jennings Social Media Marketing Different? Through trend spotting and utilizing a plethora of social media strategies, Jennings is an authority within the social media marketing industry. By staying on-and-ahead of trend, Jennings blends creative content along with quantifiable results to achieve success. At the age of 24 in 2003, Valerie Jennings founded her business from her home in Overland Park, Kansas. Now, she works with an exclusive client list from around the world, developing trade secrets information based on measurable outcomes. Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral videos.