Tether.com is more than a story about a mobile application that allows you to use your mobile data plan with your laptop. It has a little bit of everything that all entrepreneurs should take into consideration while thinking of their next venture. For example, most devices come with native tethering capabilities built in so how does Tether succeed in selling a third-party stand-alone application? For example, while this may seem like a simple one-off product why is Patrick and his team trying to work with carriers around the world to offer this as the official tethering application for all of their smartphones? For example, the curse of entrepreneurs is the number of ideas that flow through our brains daily yet Patrick has managed to focus on this one idea and wants to make it something bigger than it is and THEN move to the next idea. I call this leveraging the now for later success.
Answers to these and many more questions are found within. Be prepared to learn!
