I sat down with Patrick Allainguillaume, CEO of Muizcall, to find out more about their fantastic ring-back-tone services. They've created a service that enables all parties to benefit -- Muzicall runs the infrastructure and services, third-party retailers can piggy back on the Muzicall service to deliver their content, operators can sit back and let the cash fly in -- and consumers can finally experience a decent ring-back-tone service! In Europe, it's a ridiculously untapped marketplace as Patrick explains in this first video.
