Silicon Valley Technology, Art, Green & Sustainability talk show with host and Executive Producer Heather Durham. Episode guest is Jerold O’Brien of the Silver Mountain Winery. This winery located in the Santa Cruz mountains has been doing green and organic before there was a term coined for either! Jerold O'Brien has a fundamental concern for the environment and is a proponent of sustainable and organic practices for viticulture and other food sources. The winery property was bought in 1973, built and opened by 1979 and then the Loma Prieta Earthquake hit. After the clean up, they’ve been battling to keep the doors open for tastings on Saturdays. The wine is some of the best in California and you don’t have to worry that the footprint it takes to make this wine is a lot, they do not use extra water (just what mother nature provides), they have installed solar this past year, employ organically approved and naturally occurring substances in all vineyard applications, which means that no chemical herbicides, insecticides, fungicides or synthetic fertilizers are used.