Sebastien Slim, Vice President Global Pre-sales and Product Marketing at Welcome Real-time, speaks about the current trends in loyalty programs.
Mobile banking and mobile payments applications are leading trends in the Asia-pacific region. "Welcome Real-time sees this as an exciting opportunity for the banks to manage loyalty programs from the mobile and drive redemption from the mobile. We are also looking at potentially issuing coupons that are driven from the mobile as well." said Sebastien Slim.
