At the 2010 PromaxBDA conference, Wiredrive talked with Seth Berkowitz, Executive Producer at Workshop Creative. Berkowitz discussed the importance of being creative and having a large skill set in order to break through the clutter and reach a desired audience. He relates the concept of how to break through the clutter to his Promaxbda: The Conference 2010 panels. The panel topics included career advancement, looking for a job and a student competition with The CW.