âÂÂWhich Weapon Do you Choose?â This is the question Road Respect is asking. Every year dozens of people lose their lives on North East roads. This campaign is striving through a series of road safety videos to change driving culture in the region. Some facts: A vehicle travelling at 30mph covers the ground at a rate of 44ft per second. That's the length of a bus; 2 in 3 fatal or serious car accidents happen on 30mph roads; Twice as likely to kill a pedestrian travelling at 35mph instead of 30mph; 4 times more likely to crash using a phone and driving; Using your phone and driving is as bad as drink driving; Stress, frustration and even failure to see road signs if using your phone and driving; Using your phone and driving carries 3 penalty points and a ã60 fine-you can even be disqualified. Is it time to re-consider your driving behaviour? It's cool to drive safely, it's not cool to be a killer!