Adam Weinstein used to travel a lot and never remember to send family members cards for their birthdays and such. He thought itâd be a great idea to create a place online for people to go to write greeting cards and schedule them to be sent at a later date. When he worked at an email marketing startup and was put in charge of a team created to look into printing options, Adam resurfaced that idea of his and decided it was time to make it happen. How did Adam start go about disrupting the traditional greeting card industry with his innovative idea?