Eyelashes are somewhat of an understatement when it comes to the amount of time and effort that women put into making themselves beautiful. Women pull, rub, curl, pluck and apply mascara to their eyelashes daily. And yet unlike our hair we donât really take care of our eyelashes. In addition our eyelashes are exposed to environmental irritants, pollution and smoke. All of this exposure will lead to thinner and fewer eyelashes.