In 1984, a young Musician and Producer by the name of Rick Rubin, and a Concert Promoter and Artist Manager named Russell Simmons merged together to jump start Def Jam Records. Rick Rubin's musical background in Rock/Punk combined with Russell's Simmons roots in Hip-Hop music blended seamlessly to give birth to a new sound and attitude that would seize the early 1980's music charts and popular culture. Similarly, over two decades later two flourishing Artists and Producers "3CE and Dop Vigor" have merged from the rubble to assemble the power house production duo "EV0LUT10N". Signed to MXS Records, the production duo has reinvented a cutting-edge Rock/Rap sound draped in hypnotizing synth melodies, amplified rock guitars, hard hitting drums kits, and explosive lyrical performances.