Chris Brogan, President of Human Business Works, takes a few minutes out of his busy schedule at PubCon 2010 in Las Vegas to discuss some tips for small businesses (with particular focus on the hotel and travel industry) when it comes to Social Media. From monitoring, to optimizing to the million dollar question: ROI. Interview by Benu Aggarwal, President and Founder of Milestone Internet Marketing. For more info: http://blog.milestoneinternet.com/.