His name is part of the divine essince of Yahvh. So we mus t take care in the sanctity of His name. We are to safiguard His name from erosion and to maintain the sense of His Holiness among His children. In Amos 2:6-8. "Here is what Adonai says:" "For Israel 's thre crimes, no, four - I will not reverse it - because they sell the upright for silver and the poor for a pair of shoes, grinding the heads of the poor in the dust and pushing the lowly out of the way; father and son sleep with the same girl, PROFANING MY HOLY NAME; lying down beside any altar on clothes taken in pledge; drinking wine in the house of their God bought with fines they imposed. Read Amos 2:9-16 this till how He destroyed their fruit and the root. Yahvh is Holy and His Name is Holy.