In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are unveiling the 500 by Gucci, a special edition of the Fiat 500 customized by Gucci's Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents a great combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be presented at the Geneva International Auto Show, in a dedicated Gucci pop-up store within the Fiat stand.