PubCon video content producer Vanessa Zamora sat down with Kris Jones, chief executive and president at KBJ Interactive, who gave his response to the reaction in the search engine optimization industry following the release of Google Instant and the allegation that SEO is dead, a topic he presented on at PubCon Las Vegas 2010. From an SEO perspective, not a lot has changed, Jones shared. Google Instant comes from the evolution of Google Suggest and Google Auto Complete and reveals how commercially biased Google can be, said Jones. As an example, Jones noted that when a searcher types in the letter 'a', the Apple branded keyword populates the search listings first instead of a less commercially-biased term, suggesting Google may be promoting commercially driven terms. Google AdWords keeps Google in business, representing over 95 percent of its revenue, Jones added, or perhaps we live in a commercially-biased world, thinking about brands instead of broad terms, he continued. Marin Software put out a study ...
