The Way Your Company Won in the Past is Very Different than the Way it Will Win in the Future
David Calhoun - CEO, The Nielsen Company
Rick Kash - Chairman, The Cambridge Group
The events of the past few years go well beyond the financial realities of a recession. The growth in emerging markets, the revolution in social media, and the changing consumer all combine to define a new economy. How companies will win in the future is going to be very different than how theyâve won in the past.
The U.S. and the rest of the developed world will face a business economy driven by three critical factors:
* Global oversupply in virtually all manufacturing sectors
* Flat to contracting demand for the next three to five years in the developed world
* A systemic change in how consumer demand will be formed, communicated, aggregated and satisfied
Dave Calhoun, CEO of Nielsen, and Rick Kash, the Chairman of The Cambridge Group, authors of How Companies Win, create a call to action as they outline the new business ...
