Horst Stipp - EVP, Global Business Strategy, The ARF
Duane Varan - Executive Director, Interactive TV Research Institute, Murdoch University
Results of the first phase of the most extensive study ever of biometric measurement are reported at the Advertising Research Foundation annual conference.
The ARF NeuroStandards Collaboration, is the first study of its kind to conduct an independent peer review of neuro-and biometric market research. In this session we describe the applications for various methods, explain which methods are suited to particular research needs, and present best practices for evaluating neuromarketing methods.
