Real Estate Lead Generation - How to Connect with Your Real Estate Prospects Keep in touch with your prospects. 1. Follow up with the person for the first 7 to 10 days 2. Send emails, videos, voicemails and postcards (if you get their address) 3. First day - send them a PDF guide - for example - "10 Tips on How to Show Your House" 4. Second day - send them a video about yourself 5. Third day - send them social media sites on other ways they can follow you 6. Broadcast messages with market news,open house or local news that may impact home buyer or seller.