During the recent South by Southwest conference in Austin Texas, PubCon video content producer Vanessa Zamora caught up with UnMarketing president Scott Stratten. Stratten, who is well known for his social media engagement practices, said one of the biggest problems at tech and marketing conferences is that everyone is trying to determine the next new trends, and advised companies to instead focus on such fundamentals as customer service, engagement, and a solid product before looking ahead.
