Interview with John McCarus at the Federated Media Conversational Marketing Summit. As Vice President, Group Director, Brand Content for The Third Act: a unit of Digitas, John leads the development of original and partnered digital brand content offerings across Digitas client teams. Working in partnership with creative, media and client relationship leaders, The Third Act: team is responsible for digital content strategy development, sourcing digital content creator partnerships and crafting digital brand content offerings that are borne out of insight and drive business results.
