Interview at Digiday DPAC with Yoni Greenbaum of Philadelphia Media Network Mr. Greenbaum is Vice President of Product Development at Philly.com, where, in addition to developing new products, he oversees a multi-million dollar product portfolio and ensures that it is revenue positive -- with revenue and traffic developing in tandem. One of his initial product successes was Philly.com Sports. Mr. Greenbaum oversaw a total overhaul (including design, staffing, vendor analysis, P&L modeling and branding) of this bedrock channel. Since its re-launch, the channel has experienced increases in revenue and user engagement. It was named a top 10 sports site by the APSE. (via http://www.americanpressinstitute.org/content/8407.cfm)
