Google believes that meeting the challenges of cross-media research is critical and that the solution lies in a collective industry effort characterized by innovation, experimentation and collaboration. Google will discuss its view of the future of cross-media research and outline specific initiatives it will take to partner with the industry.
Speakers:
Owen Charlebois â Global Manager, Advertising, Marketing and Media Research, Google, Inc.
Elissa Lee â Ph.D., Group Manager, Quantitative Measurement, Google, Inc.
