This week the Internet Corporation for Assigned Names and Numbers (ICANN) announced an "historic" change in the strategy behind domain name registration. They've agreed to sell a variety of new generic top-level domains (gTLD) that will allow companies to buy their name or industry. As an example, instead of apple.com they could buy ipad.apple. So how will this affect you and the domains that you control? In this video, Vivid Ascent CEO Daniel O’Brien explains two possible scenarios on how this new web development could affect your site.
