Natasha Hritzuk â Global Director of Insights and Analytics, Microsoft Advertising
Natasha recently joined Microsoft as the Global Director of Insights and Analytics for Microsoft Advertising - a newly created role. She comes to Microsoft from General Mills UK & Ireland where she was Head of Category and Consumer Insights. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions.