Lung Huang â VP, National Account Services, Arbitron, Inc.
As Arbitron Inc.'s Vice President, National Account Services division, Lung Huang, where he handles both agency and broadcaster client for Arbitron. Lung pioneered the ethnic audience marketing within the Chinese market in the US with opening New York and Los Angeles markets for Chinese Ratings. He also oversaw the development of the Arbitron PPM Retail test that captures retail and event exposure and media. In addition, he has brought Radio Disney to a multiplatform measurement, which is first for the company. He is currently working with sports marketers, broadcasters and major advertisers to explore ways of incorporating their marketing needs into the development of Arbitron's multi-media electronic audience ratings measurement device -- the Portable People Meter.
Prior to joining Arbitron, Lung worked for Young & Rubicam's, The Media Edge in New York, Norm Marshall and Associates in Burbank & MTV in New York Lung holds a Bachelorâs degree ...
