To Affect Change By Facilitating Prayer is the mission statement of online service Tweet Your Prayers @TheKotel (www.tweetyourprayers.org). The service allows people from all locations and denominations to send their prayers to the Western-Wall in Jerusalem (The Kotel). On June 15th, 2011, service founder Alon Nir gave a talk at the #140conf in NYC in which he told the story behind this operation, and shared with the audience the key ingredients of building an Anti-Startup.