Jill Cataldo, the âSuper Coupon Queenâ can guide you through the world of clipping and clicking to some huge relief for your budget. The right tricks can save a fortune! As the economy stays lukewarm, Americaâs love for coupons just keeps getting hotter. This âNational Coupon Monthâ our use of coupons is seeing its best year everâ¦again! An eMarketer survey finds that almost half of all internet users, 88.2 million of us, will use online coupons in 2011 and those numbers are going up every year. At the same time, traditional paper coupons are going gangbusters too, meaning more ways to save. And coupons arenât just for folks who are struggling either. A Nielsen study discovered that people with higher incomes became more likely to be âheavyâ or âsuper heavyâ coupon users.