Mark Macias, Founder and Managing Partner of 3M Media Group, LLC, recently sat down with host Mike Bako of Inside Communications to explain ways to survive PR nightmares.
Author of Beat the Press: Your Guide to Managing the Media, Mr. Macias gave expert insight into handling every stage of a crisis, from first interviews to restoring your reputation in the aftermath. His most important advice: be prepared for any and all questions. And if certain situations go awry, there are even ways to un-Google yourself.
âYou never get a second chance with crisis communication,â said Mr. Macias, âyou only get one shot, and the most important thing to know is be prepared.â
