Is someone finally going to give Apple a run for its money? Amazon’s latest effect to grab a bigger slice on the digital pile rolled out last week, the Kindle Fire. While the e–tailer’s gigantic size of loan makes the Kindle Fire news worthy, it appears that Amazon has created a product that can compete in its own ride, even with the iPad. In a space cradle with mid two tablets, the Kindle Fire is quickly distinguishing itself as a serious contender that leverages Amazon’s network to deliver a ton of exclusive content. They’ve already linked an exclusive deal with Disney, abc to grab shows like Lost, Grey’s anatomy, and Blood Brothers. According to Cnet, the Kindle Fire has already claimed the number 2 spot behind the iPad in the holiday tablet wish list. Having had only a couple of days to play around with the Kindle Fire, it’s getting great reviews round at office. For $79 a year, users get tons of streaming online movies and TV, free 2–day shipping, and a bunch of other Amazon perks. The Kindle Fire is an absolute content machine. Its small size doesn’t require both hands. It’s only $199. While all these features are great, they are not the most compelling reason marketers should take the Kindle Fire seriously. The reason (actually there are nine of them) is that the Kindle Fire is simply a delivery device designed to increase consumption in Amazon’s massive ecosystem. The Kindle Fire helps get more people in the door, making Amazon an even more valuable place for marketing like an online wall mart, only bigger. We recently came across this awesome infographic by Jason on FRUGALDAD.COM that makes it a pretty compelling case. http://www.youtube.com/watch?v=Bv3KQNEsiXU
