The preferred method of using story-based copy to generate sales is unsurpassed. Not only in past history, but in future sales as well - expect story-based copy to outperform all other sales writing methods. You can help to increase your response ratio ' by up to a 10 to 1 margin.
Why is this so? It is simple, showing people how or why, they need your product, or services is always more effective than simply telling them. Sales writers use creative vivid illustrations, and make use of word-pictures to evoke a strong emotional response from visitors.
