Fernando Arriola, Senior Director Media, Conagra talks about online video an Social TV at the ANA TV & Everything Video Forum in NYC. There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets. Consumers are no longer simply passively watching television. Rather, they are connecting with other fans to chat about their favorite shows. This has important implications for marketers as brands now are also able to become involved in the conversation.
